Google GOGGLES

Google GOGGLES adalah salah satu aplkasi yang dimilik oleh google, aplikasi ini dapat mengenali suatu barang atau objek dan menghubungkan objek tersebut dengan apa yang ada di internet, dari merk, warna – warna, hingga harga jika memang tertera.

Business model yan dijalankan oleh google GOGGLES ini sebagai berikut :

  • Key Partners :Smartphone bercamera dan social media ( facebook, path, twitter )
  • Key activities : Identify pictures that are taken from smartphone or gadget camera
  • Key Resources : patent, software, technology
  • Value proposition : make people easier to identify an object
  • Relationships : free service from google goggles, community around the internet
  • Channel : internet and social media
  • Customer : anyone interested in google goggles
  • Cost Structure :employee, server, software
  • Revenue Streams : advertising

SCAMPER untuk Google GOGGLES :

  • S : substitute the use of ordinary way to find information about an object
  • C : combine the function to identify object with social media awareness
  • A : adapt with the new function which can give more information towards the object
  • M : enable access to give more information to the object
  • P : social media ability
  • E : eliminate ads
  • R : more interactive and powerful engine if the camera isnt too good to take pictures
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